Why Romney Lost the 2012 Election


by Richard H. Frank

Five months following the 2012 Presidential election and the defeat of Mitt Romney by Barack Obama the pundits  from both parties have attempted to spin their message and place the blame on everything from one candidate having no message to the other having a superior ground game for getting out the vote.  There is an element of truth in every theory presented but I believe the real reason resides in the changing demographics in America experienced over the past 50 years.  The demographics not so much in terms of ethnic origin, race or economic status but the demographic of an individual’s collective life experience.

As our nation prepared to celebrate the Bicentennial in 1976, I had the occasion to view a video entitled “What You Are is Where You Were When” created by  and featuring Dr. Morris Massey, then an Associate Dean and Professor of Marketing at the University of Colorado at Boulder.

My first impression as I viewed the video was that I was watching a fast-talking used car salesman that resembled a flim-flam man or carnival Barker.  As I listened however, it become apparent that he had a lot of valuable information to convey in a relatively short span of time limited by the video itself.

His message was all about values  The values every human being possesses, where they were first introduced, what life forces imprinted them upon us and how they became part of our belief system.

According to Dr. Massey there are three major periods in each person’s life during which values are developed:

  1. The Imprint Period, up to age seven, when we are like sponges absorbing everything around us, accepting much as true, especially when it comes from our parents.
  2. The Modeling Period, between the ages of eight and thirteen where we tend to copy others, often our parents.  We may be impressed by religion or teachers.  Often times outside influences may take precedent over the values of our parents.
  3. The Socialization Period, between 13 and 21 when peer pressures largely influence our behavior and often are in conflict with values previously introduced by parents and teachers.  Other influences include media, and in today’s rapidly changing technology the largely uninformed social media.

If Dr. Massey’s theories are correct the country has been bombarded with secular-based values over the past 50 years, many of which are in direct opposition to those of people born in the first half of the 20th Century.  For example:

  • The distortion of our Constitution with regard to the separation of church and state (words which cannot be found in the document as written by the Founding Fathers.)
  • The role of the Federal Government taking precedent and usurping the power of the state – disregard of the Enumerated Powers within the Constitution.
  • Expansion of the welfare state to include redistribution of wealth, not through voluntary, charitable institutions or individuals, but by the fiat of Government.
  • A disregard for human life by advocates of abortion and a practice in this Country that makes the Holocaust pale due to the wanton disregard for the life of the unborn through millions of abortions performed in this Country.

Take a look at what has occurred in our public institutions of learning beginning in the 1960s.  Religion has been removed from the classroom and the very mention of God is no longer tolerated.  Music celebrating any form of religion is no longer included in the secular curriculum taught in our schools and holidays acknowledged for centuries under the law are now renamed for political correctness.

So how have we as a nation allowed all this change in our values to occur since the Declaration of Independence was written in 1776?  According to Dr. Massey any change in values must be preceded by a “Significant Emotional Event.”

Looking back over the past 100 years it is easy to mark the most “significant emotion events” and see how they impacted the value system of Americans living at that moment in time.

  • 1914 World War I and a call to America to protect and defend the principles upon which this Country was founded.  The significant event came with the sinking of the Lusitania Passenger Liner by the German “U” boats and the loss of American life.
  • 1929’s Black Friday crash of the stock market leading to the Great Depression.  Millions of Americans were out of work and lost their homes.  This significant event imprinted the value for  hard work and property on millions of Americans living through the Depression.
  • December 7, 1941 and the Japanese attack upon Pearl Harbor once again awakened the patriotic values of America to return to its core values and defend the world against Imperial Japan and facism in Europe.
  • November 22, 1963 President John F. Kennedy was assassinated in Dallas, Texas and shook the nation to its very foundation.  Politically, our Government leaders embarked upon social justice programs such as the  Great Society,  the War on Poverty and others that nurtured a growing segment of society addicted to entitlements which cannot be sustained.
  • September 11, 2001, the terrorist attack on the World Trade Center and the Pentagon shook America awake and focused the threat of Muslim extremists directly on our security here in the homeland.
  • November, 2008 the election of Barack Obama, the first Black President in this nation’s history that campaigned against many of the values that made our Country the most free, most prosperous nation in the history of the world.  His promise was to “fundamentally change America” through his actions for social justice to correct in his words “a fundamentally flawed U. S. Constitution.”  The significant emotion to elect a black man regardless of his lack of credentials and experience to hold the office, and the fear of being judged as being racist, overrode logic and common sense of the electorate.
  • November, 2012 Barack Obama is reelected with a campaign based solely upon the premise that he could not fix all the economic problems created by  George Bush in a mere 4 years and that General Motors was alive and Bin Laden was dead.

Therefore, if one is to believe that Dr. Massey is correct, and I do, what will the next “significant emotional event” be that awakes America and returns us to our senses?

Possibly without real fiscal reform the collapse of the dollar which would throw this Country into the worst depression ever witnessed in modern history.  Continued deficient spending and growth of the Federal Government to support social justice at the expense of the free market and eventually individual freedom. Or perhaps another event might be millions of people protesting in the street in America because their handouts no longer can be sustained.   Simply put “there is no such thing as a free lunch.”  When the Government runs out of other people’s money to spend we will become Greece and that’s when the real revolution will begin.  God Help the United States of America should we ever reach that time.

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